Marketing Automation Many of the activities that are contributing to the IoT
Marketing Automation Many of the activities that are contributing to the IoT becoming a potent force are sponsored by multinational giants, obviously for commercial gains. IoT can potentially provide a goldmine of customer information such as customer preferences, hobbies, electronic gadgets used and professions. Multinational corporations can utilize the information to tailor and sell their offerings. IoT can help these corporations produce robust, customer-focused products and services. A lot of marketing automation software is being developed that is capable of automating marketing processes such as customer data integration, customer segmentation and campaign management. Evidently, a lot of investment is being made into building intelligent marketing automation systems that can capitalize on the key information IoT devices provide. Highly intelligent marketing automation applications need key and actionable customer data, and IoT is capable of provi